I was very lucky to be invited in to Meta’s European HQ in Dublin for their growth workshop for small businesses. One of the higher ups in Meta does personal training at my gym. Do you know how she found out about us? An instagram ad! While there’s a lot of dirt in paid leads, you really can get nuggets of gold that make it worth it!
What’s the big takeaway? The creative is the targeting! What this means is that the images, videos, headlines and text is how Meta will find your audience rather than interests and demographics.
Secondly, you’ll need a variety of creatives, a couple of different versions of the same pic with different colours won’t cut it anymore. While it’s fine to start with this and test all your brands colours to see which one is most appealing, you’ll need more diverse styles of images and calls to action as your ad progresses.
A carry on from this is that you can’t focus on just one winning image or hook in your text like you did before. Meta will use some images to warm your audience up, and some to get them to take action.
Make sure you know what you’re asking of Meta when you post and with your campaigns. If you want followers, you can get followers. But do followers lead to sales? Not always.
There’s no one exact formula anyone can give you for your business and market, and even Meta admits you need to test and learn from your own campaign. I can tell you that thinking of your ideal customer, and speaking about their goals, their fears and their objections in as simple and as clear language as possible is still the way to go.
If you need help with any of this, just book a help call with me here.