This time of year I get asked about Christmas & New Year ads on Facebook/Instagram. This raises the questions of whether you should do seasonal or evergreen ads.
Seasonal advertising is specific to a time of the year or an event, for example: Thanksgiving, New Years, Valentine’s Day, Spring, etc. The pros are:
- Gives people a reason to sign up. While we know that you should exercise and take care of your health, sometimes people need an extra push. This is why you see more people sign up for gyms at the start of the month, as they’ve realised another few weeks have gone by without doing anything for their bodies.
- The ads look fresh. People tune out things the more often they see it, call it creative fatigue or familiarity blindness. When the creative changes from “Fitness” to “Christmas” your audience may look on it with fresh eyes.
The downside of seasonal advertising is that it tends to only work for a very limited window, usually only 1-2 weeks, 4 if you’re very lucky. Once the end of September rolls around, it’s hard to use “Back To School. Back To Fitness” as a reason to get started. At that stage you’re better of saying “Get Lean For Halloween”
Evergreen creatives are ads that don’t tie to a particular season, classics such as “Limited Opportunity” or “We’re looking for 5 busy men who want to lose the dad bod.” Depending on your market, these can continue to work for months and years.
The answer is to use both, as we can’t predict which image, text, and headline will resonate with your audience at any particular moment.
Here’s some images and copy you can try
🎉 Don’t Wait for Next Year – Start Your Fitness Journey NOW! 🏋️♀️
Are you tired of putting off your fitness goals? The time to make a change is TODAY, not in 202X! 🗓️
🌟 New Year’s resolutions are great, but why wait when you can start feeling healthier, fitter, and happier right now? 🌟
🚀 Join our Fitness Revolution and enjoy these incredible benefits:
✅ Boost your energy levels and feel more vibrant.
✅ Shed those extra pounds and get closer to your dream body.
✅ Improve your mental well-being and reduce stress.
✅ Increase your confidence and feel better about yourself.
✅ Form lasting habits that will carry you into a healthier future!
🎯 Ready to take action? We’ve got your back! Our experienced trainers and supportive community will help you every step of the way.
Don’t waste the last few weeks of 202X-1! Take control of your health, fitness, and happiness TODAY!
👉 Click “Learn More” to start your fitness journey NOW! 💪🏃♀️🥗
We’re looking for 5 locals who want to avoid the winter bulge and start exercising before the end of the year!
Our SantaFit program is back 🎅🏻 We know the temptation can be to put off your health until the New Year. We’ve found that if you can start before Christmas, you’re much more likely to stick with it past the January gym rush and see lasting changes in your health.
To make it easier for you to get going, we’ve put together a simple and effective 4-week program that’s perfect for beginners! You don’t need to be in shape or super fit to start, just a willingness to show up and give it a go!
This is your sign not to scroll by, click “Apply Now” and get started on the fitness you deserve!
Don’t want to go through the time and hassle of creating, testing, analysing and updating your ads? Get in touch and let’s talk!