Last week I sat down with Two Brain Business CEO John Franklin to talk all things Meta Ads in 2026.
We covered:
- Ad Math: What your daily budget should be, how much you should pay for leads, and what your conversion rate should be.
- A simple way to build your ads with what I call the “but” question.
- The one lead nurture strategy you’re probably not using.
- And if you should use an agency or not!
Check out the full video here:

As always, if you want to talk, book some time with me here.