Don’t Be Clever, Be Clear
A big mistake gym owners make when marketing is trying to be too clever with their messaging, instead of being clear. You want to stand out from the crowd, so you want to be different from everyone else who’s offering fitness, weight loss, muscle gain etc. The problem is, your prospects don’t care, and don’t […]
The Case Against AI in Fitness Marketing
It can seem very tempting to want to use AI for your lead generation and nurture, and lots of marketing companies are promising it. The promise of giving you back time and mental energy seems is quite appealing. Apart from the energy demands of AI, you’ve no doubt seen some bad AI generated images and […]
Lead Generation Versus Lead Nurture
Lead Generation is to process of collecting names, phone numbers, and email address from potential clients. On Facebook this could be lead ads, traffic ads, or engagement ads that lead to DMs. On Google this can be a form on Google or search ads directing people to your website. In real life this can be […]
The Three Types of Facebook Adverts that work
On Facebook & Instagram, there’s really only three types of ads that work consistently. Note that none of these talk about the process or the product too much. We don’t say how you’re going to get out of pain or achieve the desired results. Probably one of the most famous quotes in marketing comes from […]
Qualified Leads
Everyone wants qualified leads. They’re awesome. You want someone who’s researched your gym, is okay with the payment options, and will work around your schedule. We all want the brother in law of our favourite client to walk in, hand you his credit card and say “sign me up to the top package!” Waiting for […]