Facebook Or Google Ads
One of the most asked questions is definitely “Should I Do Facebook or Google Ads?” Facebook Pros Facebook Cons Google Pros Google Cons On both platforms, you will do better if you’re regularly posting good, applicable content to warm up your audience. Both platforms want to provide relevant content to keep users on so they […]
Engaging Content!
Engagement campaigns get your regular Instagram and Facebook posts out to a wider audience. Ordinarily, your posts go out to a small fraction of your followers at best. If they like, comment, and share, Meta will put the post in more of your audience’s feed, and if they engage with it, Meta will show it […]
How Much Should You Pay For Facebook Leads?
For fitness leads, industry standard cost per lead on Meta’s platforms – Facebook & Instagram – is between $15-25. What accounts for the variance? Some markets pay above $30/day per lead and still make a positive ROAS (Return On Ad Spend). Other markets are “lucky” and they get leads for under $10, sometimes under $5. […]
How Much Should You Spend on Facebook Ads?
How much you spend on your Facebook ads comes down to your strategy and your market. Starting off, check your estimated audience size in the AD SET level of your campaign. This will be on the right hand side, approximately half way down the page. In your initial testing phase, we recommend a starting budget […]
Seasonal Versus Evergreen Copy
This time of year I get asked about Christmas & New Year ads on Facebook/Instagram. This raises the questions of whether you should do seasonal or evergreen ads. Seasonal advertising is specific to a time of the year or an event, for example: Thanksgiving, New Years, Valentine’s Day, Spring, etc. The pros are: The downside […]
Lead Nurture & Attrition in Paid Marketing
Gone are the days of leads booking their own consultations and showing up ready to buy! Now, it’s best to think of prospects as new born babies – they need immediate attention and constant nurturing! Studies have shown that mice will pick a warm fuzzy object to cuddle instead of a cold food distributing tube. […]
Quick Tip: Give People An Excuse to Start
Give people a reason to get started with your gym, rather than invite them to join at any time. Some examples include: Time Bound: “August enrolment now open” Event Bound: “Get in shape in time for Christmas” Celebration: “Our birthday offer…” Capacity: “Limited spots remaining!” Audience: “Youth Football Athletes” / “Area Dads Aged 40-50” If […]
What Makes A Good Image For Facebook Ads?
You run a gym, so it makes sense to include pictures of your gym and people working out in your advertisements, right? Well, before you go ahead, please watch this video: If you’re like most people, (spoiler alert!) you didn’t see the bear in the first viewing. But people who play basketball do catch it […]
How to advertise to different age ranges
Knowing your target market is vital. And before you say “we’re for everyone” ask yourself are you for people who live 100 miles away? Are you for people who want to train for free? Who don’t want to be coached? My guess is probably not. The more refined your message the better chance you have […]
Don’t Be Clever, Be Clear
A big mistake gym owners make when marketing is trying to be too clever with their messaging, instead of being clear. You want to stand out from the crowd, so you want to be different from everyone else who’s offering fitness, weight loss, muscle gain etc. The problem is, your prospects don’t care, and don’t […]