What Paid Ads Can & Can’t Do
Paid ads aren’t magic 🪄 Nor are they poo 💩 Paid ads are a fantastic tool to use in your business, and much like any exercise you may prescribe to a client, it’ll work better for some than for others, and should be used in the right amount. Things Out of Our Control 💁♂️ Other […]
The 4 Types Of Ads That Work on Facebook & Instagram
Ads that get people to stop scrolling and click always have an attractive image and an appealing enough offer. For the attractive image, ideally smiling happy faces or simple graphics. Happy faces work as humans are wired to look for faces. Once they recognise a face, the next thing is to determine if it’s a […]
My Facebook Lead Cost Is Going Up? What Should I Do?
The cost of your leads of Meta’s platforms can vary. When do you know to change things up, and what do you change? In this article I’ll walk you through it. Check the metrics In the upper right hand corner, you can change the date range to view your numbers. Generally the best number to […]
Qualifying Leads With Facebook Forms
Facebook and Instagram lead generation is like fishing with a net. You’ll catch some lovely fish but you’re also going to gather sludge and some boots. In general, most businesses do better if they make their lead capture form very easy to fill out for potential customers. You do this by selecting the form type […]
Facebook Or Google Ads
One of the most asked questions is definitely “Should I Do Facebook or Google Ads?” Facebook Pros Facebook Cons Google Pros Google Cons On both platforms, you will do better if you’re regularly posting good, applicable content to warm up your audience. Both platforms want to provide relevant content to keep users on so they […]
Engaging Content!
Engagement campaigns get your regular Instagram and Facebook posts out to a wider audience. Ordinarily, your posts go out to a small fraction of your followers at best. If they like, comment, and share, Meta will put the post in more of your audience’s feed, and if they engage with it, Meta will show it […]
How Much Should You Pay For Facebook Leads?
For fitness leads, industry standard cost per lead on Meta’s platforms – Facebook & Instagram – is between $15-25. What accounts for the variance? Some markets pay above $30/day per lead and still make a positive ROAS (Return On Ad Spend). Other markets are “lucky” and they get leads for under $10, sometimes under $5. […]
How Much Should You Spend on Facebook Ads?
How much you spend on your Facebook ads comes down to your strategy and your market. Starting off, check your estimated audience size in the AD SET level of your campaign. This will be on the right hand side, approximately half way down the page. In your initial testing phase, we recommend a starting budget […]
Seasonal Versus Evergreen Copy
This time of year I get asked about Christmas & New Year ads on Facebook/Instagram. This raises the questions of whether you should do seasonal or evergreen ads. Seasonal advertising is specific to a time of the year or an event, for example: Thanksgiving, New Years, Valentine’s Day, Spring, etc. The pros are: The downside […]
Lead Nurture & Attrition in Paid Marketing
Gone are the days of leads booking their own consultations and showing up ready to buy! Now, it’s best to think of prospects as new born babies – they need immediate attention and constant nurturing! Studies have shown that mice will pick a warm fuzzy object to cuddle instead of a cold food distributing tube. […]