What Hooks Get The Best Results on Facebook Ads?
A hook is anything that stops people scrolling to engage with your ad. On social media, you’ve a split second to do this, and everything needs to be clear, not clever! It needs to be so clear that someone with zero knowledge of fitness can understand it. As gym owners we don’t have the luxury […]
How A Change Of Image Led To A New Client
A lot marketing advice will tell you that you need to be incredibly clever to stand out. But clear beats clever if your audience doesn’t have any context – which in the split second attention span of social media, they often don’t. I understand the need to stand out, but it only works if you’re […]
Why You Shouldn’t Hire An Ad Agency
If you start paid ads with me today: your gym will be full by next week; you’ll always crush your workouts; and your family will never fight! And if you believe that, I’ve got a bridge in Brooklyn to sell you 🤪 Unfortunately, that’s what a lot of marketing agencies promise when they take on […]
Should You Stop Ads At This Time Of Year?
Circle back season has officially begun, so it can be tempting to stop any fitness marketing and wait until the New Year to start marketing. We can’t time when customers are ready to buy, but we do our best to make sure that our contact is the first thing they see, and is relevant to […]
The Creative is The Targeting: Latest Learnings From Meta
I was very lucky to be invited in to Meta’s European HQ in Dublin for their growth workshop for small businesses. One of the higher ups in Meta does personal training at my gym. Do you know how she found out about us? An instagram ad! While there’s a lot of dirt in paid leads, […]
What’s The Right Amount to Spend on Facebook Ads?
It’s easy to get caught up in the trap of overspending! It might be hard to believe, but sometimes tech companies’ motives aren’t aligned with yours 😂 Meta legit told me on a support chat one day I should expand the suggested audience size to one million and told me the ad wouldn’t work with […]
What Paid Ads Can & Can’t Do
Paid ads aren’t magic 🪄 Nor are they poo 💩 Paid ads are a fantastic tool to use in your business, and much like any exercise you may prescribe to a client, it’ll work better for some than for others, and should be used in the right amount. Things Out of Our Control 💁♂️ Other […]
The 4 Types Of Ads That Work on Facebook & Instagram
Ads that get people to stop scrolling and click always have an attractive image and an appealing enough offer. For the attractive image, ideally smiling happy faces or simple graphics. Happy faces work as humans are wired to look for faces. Once they recognise a face, the next thing is to determine if it’s a […]
My Facebook Lead Cost Is Going Up? What Should I Do?
The cost of your leads of Meta’s platforms can vary. When do you know to change things up, and what do you change? In this article I’ll walk you through it. Check the metrics In the upper right hand corner, you can change the date range to view your numbers. Generally the best number to […]
Qualifying Leads With Facebook Forms
Facebook and Instagram lead generation is like fishing with a net. You’ll catch some lovely fish but you’re also going to gather sludge and some boots. In general, most businesses do better if they make their lead capture form very easy to fill out for potential customers. You do this by selecting the form type […]