Our Blog
Stay updated with the latest tips, trends, and strategies in social media marketing designed specifically for gym owners.
Seasonal Versus Evergreen Copy
This time of year I get asked about Christmas & New Year ads on Facebook/Instagram. This raises the questions of whether you should do seasonal or evergreen ads. Seasonal advertising
Lead Nurture & Attrition in Paid Marketing
Gone are the days of leads booking their own consultations and showing up ready to buy! Now, it’s best to think of prospects as new born babies – they need
Quick Tip: Give People An Excuse to Start
Give people a reason to get started with your gym, rather than invite them to join at any time. Some examples include: Time Bound: “August enrolment now open” Event Bound:
What Makes A Good Image For Facebook Ads?
You run a gym, so it makes sense to include pictures of your gym and people working out in your advertisements, right? Well, before you go ahead, please watch this
How to advertise to different age ranges
Knowing your target market is vital. And before you say “we’re for everyone” ask yourself are you for people who live 100 miles away? Are you for people who want
Don’t Be Clever, Be Clear
A big mistake gym owners make when marketing is trying to be too clever with their messaging, instead of being clear. You want to stand out from the crowd, so