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Some marketing agencies will completely burn down and rebuild your campaign every month. Honestly, I think they do this to justify their fees! But when you have a new campaign,

Last week I sat down with Two Brain Business CEO John Franklin to talk all things Meta Ads in 2026. We covered: Check out the full video here: As always,

Meta loves video, for two main reasons: When people are watching video, they’re more passive that actively scrolling. Yes, the little thumb movement to move between posts is enough to

Meta (Facebook & Instagram) had a major update to its ads platform in July 2025. Before this, once Meta found the best ad for you, it would show that to

A hook is anything that stops people scrolling to engage with your ad. On social media, you’ve a split second to do this, and everything needs to be clear, not

A lot marketing advice will tell you that you need to be incredibly clever to stand out. But clear beats clever if your audience doesn’t have any context – which