Our Blog
Stay updated with the latest tips, trends, and strategies in social media marketing designed specifically for gym owners.
How To Optimise Your Ads For Meta’s New Algorithm
Meta (Facebook & Instagram) had a major update to its ads platform in July 2025. Before this, once Meta found the best ad for you, it would show that to
What Hooks Get The Best Results on Facebook Ads?
A hook is anything that stops people scrolling to engage with your ad. On social media, you’ve a split second to do this, and everything needs to be clear, not
How A Change Of Image Led To A New Client
A lot marketing advice will tell you that you need to be incredibly clever to stand out. But clear beats clever if your audience doesn’t have any context – which
Why You Shouldn’t Hire An Ad Agency
If you start paid ads with me today: your gym will be full by next week; you’ll always crush your workouts; and your family will never fight! And if you
Should You Stop Ads At This Time Of Year?
Circle back season has officially begun, so it can be tempting to stop any fitness marketing and wait until the New Year to start marketing. We can’t time when customers
The Creative is The Targeting: Latest Learnings From Meta
I was very lucky to be invited in to Meta’s European HQ in Dublin for their growth workshop for small businesses. One of the higher ups in Meta does personal